Vitamin Water and MySpace are teaming up to give us free music. Yeah! They're starting an ad campaign for the launch of their latest bottled drink Sync with the help of 50 Cent, Alicia Keys, and Carrie Underwood. Vitamin Water will pay for the free MP3 downloads available on MySpace through Amazon. This is a good look for MySpace and Amazon, especially in a market were free is better than paying. I think it will further allure costumers into the idea of paying for things off a service that was commonly used for free "promotion." However, I don't believe it will create a surge in sales. It will most likely create awareness among those dedicated consumers who visit their favorite artists' MySpace everyday. But MySpace still needs to come up with a differential strategy to separate itself from other purchasing outlets. [AA]
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